Wahaka Mezcal is crafted by a 5th generation mezcalero in Oaxaca, MX. Our goal was to create a package with as much authenticity, quality, and culture as the place it originates from. We pushed the limits of the printing technology in order to achieve the vibrant logo, which draws it’s inspiration from Oaxacan folk art. Structural glass design, capsule design, and flexographic label design all worked together to create this refreshed packaging design.
Brand Strategy, Logo refresh, Packaging design, Website design (with Frank & Victor), Collateral