Austin, Texas based Packaging Design
 
VF_all-3-SM.jpg

Vital Farms Pasture-Raised Eggs

When Vital Farms initially engaged our services they had 5 unique carton styles that all contained a very similar product. The cartons lacked a recognizable presence of their name and brand, which was leading to consumer confusion. Wooddell Design was tasked with finding a solution that allowed Vital Farms to retain a unique, artistic approach to each egg line while simultaneously building equity in the Vital Farms brand as a whole. We built upon their existing chalkboard themed carton. The Organic line took the form of elegant line-work on craft, while the Non-GMO packaging line was created in watercolor. Line extensions followed as product innovation came with the brand's success. 


OUR ROLE

Brand Strategy, Packaging design (original chalkboard design by Dana Tanamachi)

 
VF_butter-sea-salted_angle-SM.jpg
VF_butter-sea-salted_angle.jpg
Screen Shot 2018-05-14 at 4.56.22 PM.png
VF_close-up-for-work-page.jpg
Watercolor_FINAL_17-07-28-FLAT.jpg
VF_watercolor-straight-SM.jpg