Vital Farms Pasture-Raised Eggs
When Vital Farms initially engaged our services they had 5 unique carton styles that all contained a very similar product. The cartons lacked a recognizable presence of their name and brand, which was leading to consumer confusion. Wooddell Design was tasked with finding a solution that allowed Vital Farms to retain a unique, artistic approach to each egg line while simultaneously building equity in the Vital Farms brand as a whole. We built upon their existing chalkboard themed carton. The Organic line took the form of elegant line-work on craft, while the Non-GMO packaging line was created in watercolor. Line extensions followed as product innovation came with the brand's success.
Brand Strategy, Packaging design (original chalkboard design by Dana Tanamachi)