Through our consumer research, we identified key opportunities to stand out against competition while connecting to kids and parents in a relevant way. We refocused the brand on outdoor fun and activity. Each flavor became about adventure, experiencing the world outside our four walls, and setting young imaginations loose. While promoting fun, the packaging simultaneously calls attention to flavored water as an alternative to high sugar, high sodium, and high calorie drinks.
Brand Strategy, Logo design, Packaging design, Website design, Collateral