LIVE began with an amazing founder story when Trevor Ross saw his father consuming multiple cans of soda a day. Trevor decided to create kombucha that tasted like soda in hopes of helping consumers with their “Coke” addition. We partnered with LIVE to help redesign the packaging with the goal of positioning the product as a better-for-you soda, instead of being primarily positioned as just another option is a sea of kombucha. We gave the flavor a higher level of importance on the label and made typographic customizations to the script to harken back to a classic glass bottle of soda. Utilizing the print technology, we designed a vintage bubble pattern that reflects light and subtly communicates carbonated refreshment.
Brand Strategy, Packaging design, Website design, Collateral