Deep Eddy Vodka
While pushing the limits of print technology, we redesigned Deep Eddy Vodka’s packaging with the end product in mind. Our goal was to convey premium quality, reflect their commitment to using real ingredients through material selections, and create a package that stood out in the shelf space and back bar. Structural glass design, capsule design, and flexographic label design all worked together to create this refreshed packaging design that extends across 6 flavors and over 30 SKUs.
Brand Strategy, Logo design (with Toby Sudduth), Packaging design, Collateral